Mined in Sweden
Since the autumn of 2020, the mining industry in Sweden has, with a common voice, turned to a broad public in Sweden to increase knowledge about why it is important to have a strong mining industry here in Sweden. The initiative is now continuing into a new phase – with the same overall goal – that more people will see the benefits of and take a stand for the industry’s continued development. The joint communication concept changed from from ‘The Swedish Mine’ to ‘Mined in Sweden’.
The idea behind Mined in Sweden is to put the swedish mining industry in a global context. Sweden is a world leader in climate-efficient and safe mining, with a clear goal of fossil-free mining. Swedens bedrock contains both base metals and critical minerals that are crucial for future electrification. Mining has perhaps its most important role ever to play.
The idea behind the website and the advertising campaign is to literally take the user down into the mine, to the ore and then on to the various opportunities made possible by metals and minerals. The call to dad, the braces that put the smile on your face, the foundation of a first home.
I designed and developed the campaing site, including the assets.
